Why does this logo turn me on?

So there’s this disgruntled graphic designer at Robert Mondovi. It’s the end of a long work week and he’s been burned several times by upper management, jerking him around and piling his workload to maximum overflow and he’s hating life.
Just then luck smiles down from above when his boss tells him that they need a logo for their new wine club, “Discover Wine”
He thinks, “I’ll show them, I’ll make a spermy coming out of a black shaft! Bwaa haa ha! That’ll show em!”